Research. Innovate. Deliver. Repeat.
To ensure success, we started with research that led to our innovative products and patent-pending BotaniTek™ formulations that provide all the great benefits of CBD – with none of the bad.
Through industry-leading research, the founders confirmed their initial thoughts – these were common problems and with few natural solutions available to those that suffer. More than one in five dogs in the U.S. are stressed, distancing the human-pet bond and the enrichment it delivers. Also, nearly 80 percent of people report not getting a good night’s sleep. Key learnings also informed the Coolhouse team about additional product considerations such as effective product delivery methods, ease of use and the need for safe solutions from a trusted brand.
All mammals have an endocannabinoid system that regulates their immune system and pain tolerance and influences their mood and emotional reactions. Stress in dogs, in particular, often results when the dog can’t regulate these emotions on their own and needs a little help. CBD (aka cannabidiol, which is made up of multiple cannabinoids) has been proven to be therapeutic and provide benefits for managing and mitigating stress in canines. Broad-spectrum CBD, which maintains the multiplying benefits of several cannabinoids, but with no detectible THC, is the foundation of all Coolhouse products. Plus, Coolhouse layered in its “secret sauce” – the patent-pending BotaniTek™ formulation to deliver exacting results. The BotaniTek™ Intellectual Property (IP) combines the benefits of the broad-spectrum CBD with additional natural ingredients with unique blueprints to map to human and pet, as well as specific wellness challenges.
In just 10 months from its official founding, Coolhouse launched its first CBD brand, Kradle™, which was announced on July 1, 2020, as the first CBD brand dedicated to calming dogs. Kradle offers four products under three delivery methods: Chews, Toppers and Melts, along with a Trial Bundle. This range of delivery methods is not found in other dog calming solutions. Kradle launched with a clear tagline: Lose the Stress. Love your Pet™ and just in time for the July 4th fireworks season, a common stress trigger for dogs. Products are well suited for chronic anxiousness in dogs, as well as stress triggered by such events thunderstorms, vet or grooming visits, travel (car and airline), separation, new dog adoption, a new baby in the family and large gatherings, among others. Products are available at kradlemypet.com, as well as at 430-plus Pet Supplies Plus stores in 31 states and petsuppliesplus.com
Continued Leadership & Innovation to solve everyday problems with the natural, powerful benefits of CBD. To address the sleeplessness faced by many, the WakeWell™ human brand is soon-to-arrive early next year to address the sleeplessness many people face with natural, broad-spectrum CBD-based BotaniTek™ formulations. This solution is purpose-built and formulated specifically for those who suffer from sleep issues. In the words of Leonardo de Vinci: “A well spent day brings happy sleep” and American aphorist, Mason Cooley, “Three meals plus bedtime make four blessings each day.” These two statements aren’t true for the bulk of us. Stay tuned for more details on Coolhouse’s innovative solutions to address this frustrating and common problem!
About our founders
For years, friends, family and other business leaders would voice similar concerns about stress in their dogs and lack of sleep. So, like most successful start-ups, our five founders – each savvy business experts with entrepreneurial spirits – set out to solve the everyday problems millions endure. They leveraged their business acumen in consumer research/insights, product development, American-based sourcing/manufacturing, finance, marketing, distribution and quality/compliance, along with an exploding CBD market and the robust and safe wellness benefits that natural ingredients like CBD can deliver.
Drawing from their more than 100 combined years of business experience across a range of industries, our founders took a swift, business-savvy approach to envision, concept and deliver a set of CBD-focused brands designed to solve important daily issues faced by millions.
Matt holds a B.B.A. from the University of Puget Sound. He lives in Edina, a suburb of Minneapolis, with his wife, Jasmine, and five sons.
Zain has two children and lives in Naperville, a suburb of Chicago, with his wife, Lubaina, and Goldendoodle Lennon (named after John Lennon).
Bill holds an MBA in Marketing and a BA in Finance both from the University of St. Thomas in Minnesota.
Andrew graduated from Tufts University with a B.A. in Economics and received an M.B.A. from the Kellogg School of Management at Northwestern University. He has four children (including a set of twins!) and resides in Minneapolis.
Andrew holds an A.B. in Economics from Princeton University. He has four children and lives in Edina, a suburb of Minneapolis, with his wife, Michelle and his sweet Maltipoo Amber.
Gary graduated from the University of Connecticut and later received an M.B.A. from Harvard University. He has one daughter and lives in Minneapolis, with his wife, Vanessa, and spirited Wire Hair Fox Terrier Winnie.
Michael has 35+ years of experience in retail, product development and marketing. Francis spent more than 27 years with Target Corporation and served as Global Chief Marketing Officer. Additional experiences include President, JCPenney and Chief Global Brand Officer for DreamWorks Animation.
Michael serves on the boards of the Minneapolis Institute of Art and the Musical Instrument Museum. He and wife Berit have four children and two goldendoodles, Baxter and Teddy. They reside in Orono, Minnesota and Los Angeles, California.