We Innovate to Preserve
Natural Integrity
We use technology to realize the true benefits from the powerful natural ingredients of plants.
The founders of Coolhouse Botanics believe that CBD-based products should of the highest quality – and be accessible, with trusted purpose-built formulas for specific issues – along with full transparency that builds confidence.
We have pooled decades of leadership and entrepreneurial experience to create a new company to address common wellness problems – with innovative purpose-built solutions that embrace the power of CBD and other natural, botanical ingredients.
Why “Coolhouse Botanics”?
Coolhouse
We chose “Coolhouse” because it evokes the pure, innovative and natural solutions we aim to create. An actual Coolhouse is a growing facility with a minimum temperature of 45 degrees Fahrenheit, which creates a sustainable, nurturing environment to grow plants, especially Hemp, from which Coolhouse CBD-based formulations are based. This nurturing environment for plant growth is a core value that extends to our desire to nurture all living things.
Botanics
We chose “Botanics” simply because all of our products are derived from plant life and there are no synthetic, human-made ingredients included in our products.
As we continue to develop brands and develop products that serve humans and dogs – we also develop full marketing programs that use both digital and traditional methods, with a full spectrum of tracking and sales initiatives to build the brand, educate consumers and sell products.
Our Philosophy
At Coolhouse Bontanics, it’s all about focus and formulating with purpose. Rather than take a “CBD can cure all” approach, the founders chose to narrow their efforts and create CBD-based products designed to address specific, common issues. To choose their first areas of focus, they turned to their own personal experiences. Coolhouse founders enjoy life, but have personally experienced two common problems that many of us take for granted as they occur so often.
#1 Stressed Dogs
As pet lovers, we know that dogs can’t tell us what’s wrong – and when they’re stressed, it negatively impacts the pure enjoyment of the bond with our dogs.
#2 Lack of Sleep
As humans, we know that a lack of a good night’s sleep drives a wedge into the quality of day-to-day life.
While there are currently products on the market that address these problems, CBD is the clear choice for a natural, chemical-free solution – if it’s done right.
Research. Innovate. Deliver. Repeat.
To ensure success, we started with research that led to our innovative products and patent-pending BotaniTek™ formulations that provide all the great benefits of CBD – with none of the bad.
Through industry-leading research, the founders confirmed their initial thoughts – these were common problems and with few natural solutions available to those that suffer. More than one in five dogs in the U.S. are stressed, distancing the human-pet bond and the enrichment it delivers. Also, nearly 80 percent of people report not getting a good night’s sleep. Key learnings also informed the Coolhouse team about additional product considerations such as effective product delivery methods, ease of use and the need for safe solutions from a trusted brand.
All mammals have an endocannabinoid system that regulates their immune system and pain tolerance and influences their mood and emotional reactions. Stress in dogs, in particular, often results when the dog can’t regulate these emotions on their own and needs a little help. CBD (aka cannabidiol, which is made up of multiple cannabinoids) has been proven to be therapeutic and provide benefits for managing and mitigating stress in canines. Broad-spectrum CBD, which maintains the multiplying benefits of several cannabinoids, but with no detectible THC, is the foundation of all Coolhouse products. Plus, Coolhouse layered in its “secret sauce” – the patent-pending BotaniTek™ formulation to deliver exacting results. The BotaniTek™ Intellectual Property (IP) combines the benefits of the broad-spectrum CBD with additional natural ingredients with unique blueprints to map to human and pet, as well as specific wellness challenges.
In just 10 months from its official founding, Coolhouse launched its first CBD brand, Kradle™, which was announced on July 1, 2020, as the first CBD brand dedicated to calming dogs. Kradle offers four products under three delivery methods: Chews, Toppers and Melts, along with a Trial Bundle. This range of delivery methods is not found in other dog calming solutions. Kradle launched with a clear tagline: Lose the Stress. Love your Pet™ and just in time for the July 4th fireworks season, a common stress trigger for dogs. Products are well suited for chronic anxiousness in dogs, as well as stress triggered by such events thunderstorms, vet or grooming visits, travel (car and airline), separation, new dog adoption, a new baby in the family and large gatherings, among others. Products are available at kradlemypet.com, as well as at 430-plus Pet Supplies Plus stores in 31 states and petsuppliesplus.com
Continued Leadership & Innovation to solve everyday problems with the natural, powerful benefits of CBD. To address the sleeplessness faced by many, the WakeWell™ human brand is soon-to-arrive early next year to address the sleeplessness many people face with natural, broad-spectrum CBD-based BotaniTek™ formulations. This solution is purpose-built and formulated specifically for those who suffer from sleep issues. In the words of Leonardo de Vinci: “A well spent day brings happy sleep” and American aphorist, Mason Cooley, “Three meals plus bedtime make four blessings each day.” These two statements aren’t true for the bulk of us. Stay tuned for more details on Coolhouse’s innovative solutions to address this frustrating and common problem!
Why we’re different
Our mission is to bring a range of products, clarity, quality and trust to the CBD solution category. Using our key values, we will continue to innovate and become a market leader of a new generation of wellness products, utilizing our BotaniTek® technology.
Values
Science
We strongly believe in the science and proven wellness benefits of natural botanical ingredients like CBD.
Trust
Coolhouse aims to be the trusted choice as the expert in delivering safe, easy to understand, widely accessible wellness benefits of CBD, drawing from insights and science.
Enriched Life
At Coolhouse, we believe in a life well lived and will work to eliminate common barriers we all often face through natural broad-spectrum CBD-based (no detectable THC) solutions.
Sustainability
This value is an important foundation not only in our start-up business model of growth, scale and sustainability in the future, but also our environmentally friendly Coolhouse growing approach.
About our founders
For years, friends, family and other business leaders would voice similar concerns about stress in their dogs and lack of sleep. So, like most successful start-ups, our five founders – each savvy business experts with entrepreneurial spirits – set out to solve the everyday problems millions endure. They leveraged their business acumen in consumer research/insights, product development, American-based sourcing/manufacturing, finance, marketing, distribution and quality/compliance, along with an exploding CBD market and the robust and safe wellness benefits that natural ingredients like CBD can deliver.
Drawing from their more than 100 combined years of business experience across a range of industries, our founders took a swift, business-savvy approach to envision, concept and deliver a set of CBD-focused brands designed to solve important daily issues faced by millions.
Matt is a founder and the CEO of Coolhouse Botanics and its first brand, Kradle. Matt has extensive experience driving brand growth in the consumer-packaged goods sector. Prior to his endeavor into the CBD space, he founded California’s Bread & Butter wines from 2013 to 2016. Under his guidance, Bread & Butter became the fastest growing new wine company and super-premium ($12 – $15 retail price) wine brand in the US. He sold Bread & Butter to Winery Exchange (now called WX) in 2016, following 2+ years of 70 percent year over year growth.
Matt holds a B.B.A. from the University of Puget Sound. He lives in Edina, a suburb of Minneapolis, with his wife, Jasmine, and four sons.
Zain is a founder and board member of Coolhouse Botanics and its first brand, Kradle. He is the Chairman and CEO of Chicago-based Shapiro + Raj, a market research firm with high-profile Fortune 500 clients that is recognized as one of the most innovative and strategic agencies in the US. He also is the founder and CEO of ZedNext, an ideas incubator that takes an objective and disruptive look at trends to help business leaders realize their full potential. Zain is as an avid speaker on how marketers can build their businesses and improve their brand value and is the author of two Amazon bestsellers, Brand Rituals™: How Successful Brands Bond with Customers for Life and Marketing For Tomorrow and Not Yesterday: Surviving and Thriving in the Insight Economy™.
Zain has two children and lives in Naperville, a suburb of Chicago, with his wife, Lubaina, and Goldendoodle Lennon (named after John Lennon).
Andrew is a founder and board member of Coolhouse Botanics and its first brand, Kradle. He previously served as CEO (2000 to 2017) and Chairman (2003 to 2017) of Piper Jaffray (now called Piper Sandler), a leading global investment banking firm with over 50 offices across the US and in London, Aberdeen and Hong Kong. Under his leadership, Piper Jaffray was named one of Forbes’ 50 most trustworthy financial companies in 2015 and 2017. Andrew also currently serves as board member of University of St. Thomas, Walker Art Center, Great Clips and HGA.
Andrew graduated from Tufts University with a B.A. in Economics and received an M.B.A. from the Kellogg School of Management at Northwestern University. He has four children (including a set of twins!) and resides in Minneapolis.
Andrew is a founder and board member of Coolhouse Botanics and its first brand, Kradle. He is a former partner of two different billion dollar-plus global multi-strategy hedge funds, namely EBF & Associates (now called Merced Capital) and Interlachen Capital. Andrew is currently a private investor providing growth capital to private companies across a variety of industries. He serves as a board member of several of the companies he is invested in.
Andrew holds an A.B. in Economics from Princeton University. He has four children and lives in Edina, a suburb of Minneapolis, with his wife, Michelle and his sweet Maltipoo Amber.
Gary is a founder and board member of Coolhouse Botanics and its first brand, Kradle. Gary has global experience in development and execution of business growth strategy. He was previously the CEO and Chairman of Valspar from 2011 to 2017, one of the largest global paint and coatings manufacturers in the world, where he led the company to the acquisition by Sherwin Williams for $9.3 billion. Gary also currently serves as Chairman of Azek Company and as a board member of Polaris Inc. and Waters Corporation.
Gary graduated from the University of Connecticut and later received an M.B.A. from Harvard University. He has one daughter and lives in Minneapolis, with his wife, Vanessa, and spirited Wire Hair Fox Terrier Winnie.
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